Why this, Why now?

I'm in the middle of a process at the moment which could lead greater things (i.e. really having more time to dedicate to this project) and the above question was asked.  Beyond my answers of how interesting coupling and relationships and how it appears that about half of all marriages are ending in divorce, I have been getting back to that original yes that I said to this project in May. 
In May, I was about ready to get married for the first time.  I had been through the audition and callback process for a few shows and realized that I was no longer in a position to accept a role and that I needed to do something else.  And the old show and it's process still nagged at me.   Here I was, two different full length plays written, they just needed some rewrites and to be sent out again.  And yet, this particular story and subject didn't feel done.  When I went through the play, realized that it was not only outdated but it's style didn't resonate with me as it once did, I wanted to do more research and see where it took me. 
Beyond that call to revisit the old play came a flurry of feelings about the subject.  Dating.  Here I was, about to get married and yet all of my experiences up to that point didn't fit into the typical dating model.  Not a lot of my experiences fit into any models for that matter.  And that's what really drives me to write about this.  I can remember when the original show was being done, I was dating someone at the time who I thought was "the one" and what ended up happening in my life during that time was one of those earthquake moments.  Here I was, living the American dream, pursuing my dreams and thinking I was aligning myself with what the universe was offering, only to have it all smashed into my face.  And that's why this subject, in fact, most of my writing stems around the idea that we try to fit into models that society gives us and yet they don't work for us. 
I think about people who are dating right now.  And what models they're being shown (just look at TV reality shows about dating).  Isn't it 'blame the dater?'  That's why you're still single, you didn't do x, y, z and that's why you ended up ALONE.  Doesn't that suck?  I recently completed an interview with a woman who is a relationship coach.  I asked her what stands in the way of most of her clients in terms of dating and relationships.  She said that 99 percent of her clients think that men only want women who are perfect.  They believe in the media's representation of women and beauty and think that's what men want and they don't measure up so they can't possibly meet someone.   She also said that the men respondents aren't looking for perfect, they're looking for confidence.   She said that part of her process is to get women to put themselves first and realize that the men aren't looking for perfection.  In fact, that men like women because of their imperfections.
So why this, why now?  Because deep in my being, I was being called to look at and talk about life in a way that goes against what is perpetuated as being truth.   The truth is, we're all looking for love.  And we don't need plastic surgery to get it.   That our definitions are being molded by media and advertising that has nothing to do with anything in reality.  And it's something we need to talk about.  Or we keep perpetuating these ideas.